The ploomi brand.
Logos, colours, type and the way we talk. Everything you need to write about us, stock us or make something with us.
Logo
Our wordmark is set in Plus Jakarta Sans ExtraBold, tightly spaced so the two o's just kiss. It's always lowercase. Please use the files below rather than typing it out.
Clear space & size
Leave space around the logo at least the height of the "o" on every side. Don't use it smaller than 80px wide on screen or 20mm in print.
Please don't
Write the name as ploomi in running text too, lowercase even at the start of a sentence.
Icon
For social profiles, app icons and anywhere the full wordmark won't fit. Most platforms crop to a circle, and the "p" is centred to survive that.
Colour
Warm cream and ink do most of the work, with purple as our signature. Each scent then brings its own bright colour. Click any value to copy it.
Core palette
Scent colours
Typography
Three free Google Fonts: a confident display face, a friendly workhorse for reading, and a handwritten note for moments of personality.
Big clean energy. Less waste.
Tight tracking (-4.5%), sentence case
Powerful, plant-based cleaning tablets for a fresher home, with less plastic.
Body copy, buttons, labels
Illustration & elements
Flat, rounded and glossy, with a single highlight and soft shadows. Objects sit on a shelf in warm light, with plants and fruit for life. Shapes are simple enough to read at a glance.
Voice
Big clean energy.
Less waste.
Our tagline
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Bright, not loud
Upbeat and colourful, like the bottles. Energy comes from the ideas, not exclamation marks.
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Plain-spoken
Short sentences, everyday words. Tell people exactly what they get and what it costs.
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Playful, never smug
A wink, not a lecture. We make sustainable feel easy, never guilt-trip anyone.
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Honest about impact
Only claims we can back up. "Less plastic" beats a vague "eco-friendly".
About ploomi
ploomi makes plant-based cleaning tablets and refillable bottles for UK homes. Drop a tablet into a ploomi bottle, add water, and you have a brilliantly effective cleaner without shipping water or plastic around the country. Refills arrive by subscription, on your schedule.
Press & partnerships
Writing about us, keen to stock ploomi or want samples to review? We'd love to hear from you.
hello@ploomi.co.uk Partnerships & wholesale